Legal
WaFlow is the software you use to run automated WhatsApp support. These terms explain what that subscription includes — and what it does not.
Last updated: 26 September 2026
Your WaFlow plan and WhatsApp message delivery are billed by different companies. Paying WaFlow does not pay Meta, and Meta's message fees are not part of your WaFlow invoice.
Billed by WaFlow
WaFlow charges only for the product: automated support, analytics, and AI replies. Plan prices are on the pricing page.
Automated support
AI that replies on WhatsApp, books, and hands complex chats to your team.
Analytics
Conversation, lead, and performance reporting inside WaFlow.
AI replies
A monthly allowance of AI replies on the plan you choose.
Billed by Meta
Meta charges your business separately for messages delivered on the WhatsApp Business Platform. Those rates depend on the message category and the recipient's country. WaFlow does not set, collect, or mark up that fee.
A conversation can incur a Meta charge even when the reply was written by your team or by the AI. Check Meta's current rate card before you send.
Message prices change. The pages below are Meta's own pricing and legal documents — use them for the amount charged per message, not this page.
By creating a WaFlow account or using the service, you agree to these terms. If you use WaFlow for a business, you confirm you are allowed to bind that business. These terms sit alongside our Privacy & Security page.
WaFlow connects to your WhatsApp Business account and provides automated support, an inbox for your team, analytics, and AI replies. You bring your own WhatsApp number and Meta credentials. We do not provide a phone number, and we are not Meta or WhatsApp.
WaFlow. You pay the subscription for the plan you select. That fee covers automated support, analytics, and the AI reply allowance on that plan. Trials, upgrades, and invoices are handled in billing. Taxes may apply.
Meta. Every WhatsApp message Meta delivers can carry its own charge, billed by Meta under the WhatsApp Business Platform pricing linked above. That cost is yours. WaFlow is not responsible for Meta rate changes, failed deliveries Meta still bills, or charges that appear on your Meta invoice.
You must comply with the WhatsApp Business Policy and WhatsApp Business Terms. You are responsible for template approvals, opt-in, and the content sent from your number. If Meta suspends or limits your account, WaFlow cannot restore it.
You will not use WaFlow to:
Conversations, leads, and catalog data you store in WaFlow remain yours. We process them to run the product, as described on the privacy page. You are responsible for having a lawful basis to message your customers and to share their messages with the providers we use to deliver replies.
We work to keep WaFlow available, but WhatsApp, Meta, payments, and AI providers can fail or change without notice. AI replies can be wrong. Review anything that quotes a price, confirms a booking, or makes a promise to a customer before you rely on it.
You can stop using WaFlowat any time from billing or by contacting us. We may suspend access if these terms or Meta's policies are broken, or if a payment fails. Fees already charged for the current period are not refunded unless required by law. Meta may continue to bill your WhatsApp account after you leave WaFlow.
To the extent the law allows, WaFlow is not liable for Meta message charges, lost profits, or indirect damages, and our total liability for a claim is limited to the subscription fees you paid us in the three months before the claim. Nothing here limits liability that cannot legally be limited.
We may update these terms as the product changes. The date at the top of this page is the latest version. Continued use after an update means you accept the revised terms. Material billing changes will be reflected on the pricing page before they apply to a new billing period.
Questions about these terms? Contact us or email thewaflowapp@gmail.com.